Opening It is so good, right? We usually have dinner in Mcdonalds after meeting every Tuesday. Can you remind that? When you eat hamburgers in Mcdonalds, will you consider the impact of the hamburger for your health, your family health, even for the whole environment. If yes, you maybe be LOHAS.
Body What is LOHAS? LOHAS is an acronym for "Lifestyles of Health and Sustainability". It originated from the book “The Cultural Creatives：How 50 Million People Are Changing the World”, which written by Paul Ray,1998. Ray said that LOHAS consumers tend to make their purchasing decisions in keeping with their values of social and environmental responsibility. Furthermore, They are five key components “Sustainable Economy“,”Healthy Lifestyles”,”Ecological Lifestyles”,”Alternative Healthcare”,”Personal Development” in LOHAS.
According to the natural marketing institution report in 2005, they were 50 million adults in USA are LOHAS. It was almost equal to one-quarter of the population. In 2006, it grow up to 32%. It grow up very fast. We can see the similar situation in Taiwan. Now, I illustrate two stories with pictures.
<1> Sustainable living In order to give children better living environment, his wife and he had quitted the job in Taipei. They come back to Hometown, toufen, in Maoli.(It’s also my hometown) Then, they opened a handmade grocery store, which appeal to “Non mass production”, “Diversity”,” Originate from environmental consciousness”. They lower their desire for material to have sustainable living.
<2>Organic food In order to give people fresh fish without poison, Dr. jiang spend lots of energy to get most fresh fish and have many tests to make sure the fish are ok. It is also another kind of LOHAS behavior. They use their way to be LOHAS.
Besides that, there are more people having this concept in taiwan. During the preparation for speech, I surfed the internet to find some information about LOHAS. Few days later, I found that I can feel the sounds which go behind the pc/net to show their strong support for LOHAS. It just like the advertisement of “偉士比/福氣啦”. Many people show their support for LOHAS.
Then, I thought that why did they have so strong desire to support this concept. Maybe they want to protect the environment. Maybe they want to use renewable energy source. Maybe they want to choose environmentally friendly product and services. Maybe they care about womem’s issues.
Conclusion I believe that some of you also agree these concepts. And I thought that if there is one more person in club to be LOHAS- The environment will have less pollution The club will lower the frequency to have dinner in Mcdonalds. The person will become more healthy.
If there is one more person, I hope you will be that person.
General Purpose: To inform Specific Purpose: To inform the audience that Success comes from “ Persistence”. (成功來自於不斷的堅持)
Opening (Introduce the topic) Success, how to define a singer’s success. (Pause) Maybe you will say that if this album sales volume are big, then he/she is successful. In my opinion, a singer’s success should be influence of songs. I recently had been touched by this song which played by Lisa Ono. (and also touched by this girl …oh..)
This is the first time that lecafe(左岸咖啡) used the whole new style “Voice” to be Jingle (廣告配樂). They didn’t adopt people sound to be dub before. It point out the influence of this song. At that time, I just wondered that why Lisa Ono could sing such a wonderful song with influence. I was very interesting in these. So, I started to research. Now, I will share with you my finding.
Body (the reason for Success) 1. Sweet Voice & Smooth Tune There is no doubt that she has sweet voice and smooth tune. ~PPT~ Here are some comments form her partners. 2. Bossa Nova Style Lisa ono released the first album in 1989. After that, she doesn’t stop recording, and she put out one disc a year. Until now, she recorded almost 40 discs. She explored music from around the world. And she have tried to keep each country's accent. For instance, (~PPT~)she used the ukulele (a typical Hawaiian instrument) to play Hawaiian song. She used the accordion to play Italian songs. And she also sing French, African, and Arabic songs. She interpret these music in bossa nova style. she has transformed her material rather than being overwhelmed by it . Bossa nova seems like become her byword.
3. Strong Artistic Vision Furthermore, Steve also . Someday Steve asked her, "your new popularity is wonderful, but what would you do if it came to an end?" She replied without a second thought, "I'd keep on playing the same music, because that's what I love to do." That shows her strong vision.
Conclusion (Try to link the audience, then call to action) What can we learn from Lisa Ono. Although, We don’t have so sweet voice, we can learn that her success comes from “ Continuous Persistence”. She persisted in what she loved to do. To be a toastmaster, we learn communication and leadership via doing/speaking. Wanna be a professional speaker? Hold the chance as possible as you can. I deeply believe that your success is on the way. Toastmaster.
