[演講稿]您今天樂活了嗎？

當您在購買任何物品時，會考量到其對自身的健康、家人的健康、甚至對整體環境的影響嗎？如果是的話，那就代表您有可能是樂活族？

究竟什麼是樂活族呢？樂活族是一種新興的生活型態族群，由音譯 LOHAS 而來，LOHAS 是英語Lifestyles of Health and Sustainability 的縮寫，主要的意思是持續性的以健康的方式過生活，此名詞最早出現在 1998 年由美國社會學家雷·保羅（Paul Ray）所撰寫的書籍《文化創造：5000萬人如何改變世界》（The Cultural Creatives: How 50 Million People are Changing the World）。裡面提到了樂活族，是一群在做消費決策時，會考慮到自己健康、家人健康和環境責任的人。除此之外，多數樂活族的生活價值觀和 1)健康 2)環境 3)社會正義 4)個人發展 5)夠用就好的生活態度有關。

然而目前也有一些環保生活、有機生活和慢生活 ( slow life ) 的概念出現，但在這其中，樂活生活是眾不同的，為什麼呢？因為環保生活、有機生活、慢生活等概念的生活形態，強調只是自我“獨樂”獨善其身，“危險、有害的不能做、不能吃”，並沒有將層次提升到一種公眾行為的“眾樂”，而“樂活族”卻能主動地去關心、宣揚一種健康的生活方式和生活態度，這是主要的差別處。

而根據美國自然行銷機構 2005 年的報告指出，在美國約有 5千萬、23% 的成人可歸類為樂活族，而其成長趨勢非常驚人，到了今年約有 6 千 8 百萬、32.3% 的成人皆可歸類為樂活族，而類似的情況，也可在台灣看出現端倪。在此就分享 2個小故事。

<1>夠用就好的生活態度：
此故事發生在苗栗頭份 ( 我的家鄉 )，有對夫婦為了要給小孩更好的教育環境，他們辭掉了台北高薪的工作，搬回苗栗家鄉，開了一間訴求「非大量製造」、「多樣性」和「以環保出發」的手工雜貨店，並且降低物質欲望，持有夠用就好的生活態度，以身體力行的方式，來教養小孩子。

<2>有機食品：
在臺北，前陣子媒體大量宣傳的「江醫師的魚舖子」也是一個 LOHAS 的代表。

腎臟科醫師江守山，將他從世界各地進口的魚送進檢驗室，經過戴奧辛、多氯聯苯、抗生素、重金屬等檢驗，每年花費 300 萬元的檢驗費，只為了要給人們最新鮮的魚，因為他知道魚蛋白質對糖尿病人有益，但市售的魚類被抗生素、重金屬污染的很嚴重，所以自己下海把關，才不會助人變害人。

他們用這樣的方式來支持 LOHAS，除此之外，在台灣還有許多人有這樣的概念。在準備演講的期間，我上網找了許多有關於樂活族的資訊，在網路我能感覺到，在網路的那端傳來認同、支持的聲音，就像熱門廣告偉士比-福氣啦一樣，一群人在那大聲吶喊 LOHAS。


於是，我就在想是什麼樣的原因讓他們有那麼強烈的支持 LOHAS

他們要保護環境
他們要使用再生能源
他們要使用不會污染環境的商品與服務
他們也關心婦女的議題

我相信你們之中也有人認同這樣的理念，而我想若在喜洋洋中有多一個人認同 LOHAS 相信

環境的污染會少一些
能源消耗的速會慢一些
而自身的健康也會好一點

假如若多一個人，我希望那個人會是您~

延伸閱讀
Are You Lohas ?

[Speech Script] Are You Lohas

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C9 speech Are you LOHAS?

Specific goal: to persuade people to be LOHAS

Opening

It is so good, right? We usually have dinner in Mcdonalds after meeting every Tuesday. Can you remind that? When you eat hamburgers in Mcdonalds, will you consider the impact of the hamburger for your health, your family health, even for the whole environment. If yes, you maybe be LOHAS.

Body
What is LOHAS? LOHAS is an acronym for "Lifestyles of Health and Sustainability". It originated from the book “The Cultural Creatives：How 50 Million People Are Changing the World”, which written by Paul Ray,1998. Ray said that LOHAS consumers tend to make their purchasing decisions in keeping with their values of social and environmental responsibility. Furthermore, They are five key components “Sustainable Economy“,”Healthy Lifestyles”,”Ecological Lifestyles”,”Alternative Healthcare”,”Personal Development” in LOHAS.

According to the natural marketing institution report in 2005, they were 50 million adults in USA are LOHAS. It was almost equal to one-quarter of the population. In 2006, it grow up to 32%. It grow up very fast. We can see the similar situation in Taiwan. Now, I illustrate two stories with pictures.

<1> Sustainable living
In order to give children better living environment, his wife and he had quitted the job in Taipei. They come back to Hometown, toufen, in Maoli.(It’s also my hometown) Then, they opened a handmade grocery store, which appeal to “Non mass production”, “Diversity”,” Originate from environmental consciousness”. They lower their desire for material to have sustainable living.

<2>Organic food
In order to give people fresh fish without poison, Dr. jiang spend lots of energy to get most fresh fish and have many tests to make sure the fish are ok. It is also another kind of LOHAS behavior. They use their way to be LOHAS.

Besides that, there are more people having this concept in taiwan. During the preparation for speech, I surfed the internet to find some information about LOHAS. Few days later, I found that I can feel the sounds which go behind the pc/net to show their strong support for LOHAS. It just like the advertisement of “偉士比/福氣啦”. Many people show their support for LOHAS.

Then, I thought that why did they have so strong desire to support this concept.
Maybe they want to protect the environment.
Maybe they want to use renewable energy source.
Maybe they want to choose environmentally friendly product and services.
Maybe they care about womem’s issues.

Conclusion
I believe that some of you also agree these concepts.
And I thought that if there is one more person in club to be LOHAS-
The environment will have less pollution
The club will lower the frequency to have dinner in Mcdonalds.
The person will become more healthy.

If there is one more person, I hope you will be that person.